An App, “Transcend” to a Higher Life by BBT India

Very impressive. Thank you for the share Prabhu.

But i feel the “meditation icon” over there and also the name“ transcend” sounds so vague.

I remembered this incident from Srila Prabhupada’s Lilamirta.

A friend had suggested a title that would sound more familiar to Westerners, “International Society for God Consciousness,” but Prabhupada had insisted: “Krishna Consciousness.” “God” was a vague term, whereas “Krishna” was exact and scientific; “God consciousness” was spiritually weaker, less personal. And if Westerners didn’t know that Krishna was God, then the International Society for Krishna Consciousness would tell them, by spreading His glories “in every town and village.”

“Krishna consciousness” was Prabhupada’s own rendering of a phrase from Srila Rupa Goswami’s Padyavali, written in the sixteenth century. Krsna-bhakti-rasa-bhavita. “to be absorbed in the mellow taste of executing devotional service to Krishna.”