The social media has become extremely popular among masses today. One among the different jargons that are used is “like” or many versions of it in different social media websites. It is a common practice to write something for the world to see and be anxious about how many likes we get. “How many likes” is a common concern for all today. The concept of likes existed throughout the history of human race. Humans have always been anxious about the likes they get on the activities they perform. This is spread across all categories of people and all age groups. In fact, getting likes is an aspiration of the soul. I can recollect the first experience my daughter had when she took help of my hands to stand up. She was also concerned as to when will I like her act. When I appreciated her, she became extremely happy.
Although likes has always been a concern for humanity, there has been an inherent change in the nature of likes that are expected. This is due to the cultural changes across the world. One simple example that we can think of is that of youths visiting temples or attending spiritual gatherings. Their mothers aspire that the children visit temples. But their friends desire otherwise. So, if a young one visits a temple, he or she will get a like from the mother but not from others. But if one doesn’t he or she may lose the mother’s like but may get likes from a large number of people. So, the quantity of likes has overpowered the quality of likes. “How many likes” has become a more important question than “Who likes”. This can be seen everywhere including spiritual institutions like the International Society for Krishna Consciousness (ISKCON). For instance, a friend of mine was telling me that the best thing that ISKCON has done is the program to feed poor children. Unfortunately, our founder Acharya thinks otherwise as indicated in the following quotes:[...]