We like to be in company of good, nice and friendly people where we feel comfortable and pleasant, but we have no choice, we have to associate with bad people which we do not like. Krsna is supremely independent and has no obligations – He associates with His devotees only and reveals Himself to them only.
An oft asked question by devotees and non-devotees alike is; why isn’t God directly present before us here in the material world in person. Any answer to this question can only be given after an in-depth analysis of the fundamental reasons for the existence of the material manifestation, as well as the reasons for the descent of the jiva into this material realm. One also has to consider the distinct nature of the intimate relationship between the pure devotee who are present in material world and the lord.
To fulfill the purpose of the material creation
The whole purpose of the creation of the material manifestation is to give the jivas a chance to try and enjoy by themselves without putting Krsna at the centre. Thus if Krsna were to be present here, it would defeat the whole purpose of the reason for the existence of a material world. The jiva can only act to satisfy his desires if he is made to forget who he really is (a servant of Krsna) and that there is a supreme person who is the source of everything and the lord of all. The material world is characterized by the absence of Krsna and His entourage. The constituents of dull matter are separated energies of Krsna, bhinnä prakåtir añöadhä (Bg 7.4) as opposed to the internal energy of Krsna which is directly under Him. Therefore Krsna’s absence from the material world can be taken as a form of mercy to preserve the free will of the Jiva and allow him to follow his own personal program of enjoyment without Krsna, as he desires. This would include the fulfillment of the desire of the atheist to prove that ‘there is no god’ and to live his life accordingly and of the impersonalist to peacefully achieve his desire to deny the personal form of god and to merge into Brahman which to him is the highest aspect of the absolute truth.