Srila Bhaktisiddhanta Sarasvati Thakur used to say, “The only lack in society is Krsna consciousness.” Krishna consciousness is the greatest need everywhere, and there is no better place to get it than from Srila Prabhupada’s books. This is why part-time and fulltime distributors – and devotees who never distributed books — will increase or start their service of book distribution all over the world during the Prabhupada Marathon in December.
In a lecture that Srila Prabhupada gave, while speaking about the importance of preaching, he said, “Krsna is feeling a little pain; therefore yada yada hi dharmasya.” He feels pain, knowing that His parts and parcels are suffering, and therefore He comes to help us.
Recently, a medical magazine stated, “Stress is the Black Plague of the 21st century.” I’ve had students almost in tears in front of me, because they’re under so much stress. We have no idea how much people are suffering. If we don’t help them, who will? No one else is giving pure knowledge of the soul, of God, and of the process that will bring the soul and Krsna into a loving relationship. We have a treasure house of knowledge, and Lord Caitanya is the one who came and broke open the storehouse of love of God.