Srila Bhaktisiddhanta Sarasvati Thakur used to say, “The only lack in society is Krsna consciousness.” Krishna consciousness is the greatest need everywhere, and there is no better place to get it than from Srila Prabhupada’s books. This is why part-time and fulltime distributors – and devotees who never distributed books — will increase or start their service of book distribution all over the world during the Prabhupada Marathon in December.
In a lecture that Srila Prabhupada gave, while speaking about the importance of preaching, he said, “Krsna is feeling a little pain; therefore yada yada hi dharmasya.” He feels pain, knowing that His parts and parcels are suffering, and therefore He comes to help us.
Recently, a medical magazine stated, “Stress is the Black Plague of the 21st century.” I’ve had students almost in tears in front of me, because they’re under so much stress. We have no idea how much people are suffering. If we don’t help them, who will? No one else is giving pure knowledge of the soul, of God, and of the process that will bring the soul and Krsna into a loving relationship. We have a treasure house of knowledge, and Lord Caitanya is the one who came and broke open the storehouse of love of God.
He said, “I’m the only gardener, if I do not distribute these fruits, what shall I do with them? How many fruits can I alone eat? Therefore I order everyone to accept this Krsna consciousness and distribute it everywhere to everyone. Distribute this Krsna consciousness movement all over the world. Let people eat these fruits and ultimately become free from old age and death.”
In the purport to this verse Srila Prabhupada writes, “The Krsna consciousness movement established by Lord Caitanya Mahaprabhu is extremely important because one who takes to it becomes eternal, being free from birth, death, old age and disease. People do not recognize that the real distresses in life are the four principles of birth, death, old age and disease. They are so foolish that they resign themselves to these four miseries, not knowing the transcendental remedy of the Hare Krsna mantra.
Simply by chanting the Hare Krsna mantra one can become free of all misery, but because they are enchanted by the illusory energy, people do not take this movement seriously. Therefore those who are actually servants of Sri Caitanya Mahaprabhu must seriously distribute this movement all over the world to render the greatest benefit to human society.” (Cc. Adi 9.39p)
So during this marathon let’s distribute books, lots of books, to relieve the pain Krsna feels because His parts and parcels went astray from the path of bhakti. Lord Caitanya said to Srila Sanatana Goswami, “Krsna buli sei jiva anadi-bahirmukha: Forgetting Krsna, the living entity has been attracted by the external feature from time immemorial. Therefore the illusory energy (maya) gives him all kinds of misery in his material existence.”
Book distribution means we just try to remind people of what they’ve forgotten: Krsna. And because book distribution is such a glorious activity and so pleasing to Krsna and the acaryas, we are also reminded by their mercy.
So try your best, pray for the best. Krsna will do the rest.